Sichuan TOP Vocational Institute of Information Technology

 

 

 

Graduation Thesis / Design

 

Title:  Report on Shirts Export Project

 

Author of Thesis/Design     Long Hai Ying            

 

Student ID No              2005080323                     

 

Specialty          Business English            

International Business Direction  

 

Thesis Advisor    Ou Yang Chun Lie                     

 

Advising Unit  Sichuan TOP Vocational Institute of Information Technology English Development                       

 

 

Date     31 OCT,2007              

 

 

 

 

 

 

Index

Chapter 1  Abstract

 

Chapter 2  Introduction

 

Chapter 3  Procedures and Results

 

Chapter 4  Conclusion

 

Chapter 5  Reference

 

Chapter 6  Acknowledgments

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chapter 1 Abstract

Abstract:

The project title is a report on man’s shirt export project. The company (supposed the

seller in this project) has made a detailed investigation to the market, in order to occupy and

develop the market-share from the market vacancy, and obtain the profit.

 

 

This report is a description of the export commodity, and mainly has the preparation

of before exportation, in an implementation of the contract and letter of credit fulfilling, and makes

an export business report on the behalf of the name of the exporter .

 

        In the contract both sides of the seller and the buyer are the Shanghai Ngggn Textile

development Co., Ltd and Japanese Osaka Johnson’s S.A Corporation. The third party is

shantou Clear Area Sea Valley Good Clothing Co., Ltd.Which supplies the commodities to

the seller of this contract.

 

 

Keywords: The shirt;   Documents;  Contract;   Claim;  compensation.

 

 

 

 

 

 

 

 

 

 

 

Chapter 2  Introduction

Introduction:

 

            The company (Johnson’s S.A) searches for the buyer’s information from the

Chamber of Commerce of Light Industry and they are interested in the man’s shirt.

the both parties have talks and negotiate many times, and their agreement is reached

finally.

 

 

In the process, the details of the contract include: the exportation flow,

establishing the export business relations letter, the price calculation, sending the

plate, the domestic purchase contract and the sales contract, urging the Buyer to

the open the letter of credit, the applicant of the letter of credit, the Commercial

Invoice, the bank draft, the letter sues for damages and the principle compensation

and the claim.

 

Both The seller and the buyer want to build the cooperation with each other, and get the

mutual profit. 

 

 

 

 

 

 

 

 

 

Chapter 3  Procedures and Results

Procedures and Results

 

   In this contract, there are many steps for the seller exercises, they are Preparation before negotiation, Business negotiation, Sign a business contract, Getting goods ready, Urging the importer for L/C, Checking L/C, Asking the importer for amending L/C when possible, Clearing customs for export, Effecting shipment, Arranging insurance, Making out documents, Presenting documents and obtaining payment, Settlement of claim when possible.

 

3.1. Flow Chart of (the commodity) Export Project

                Preparation before negotiation

                       

                   Business negotiation

                       

                 Signing a business contract

                        

                   Getting goods ready

                       

                Urging the importer for L/C

                       

                 Checking L/C

                       

        Asking the importer for amending L/C when possible

                       

               Clearing customs for export

                       

                    Effecting shipment

                       

                   Arranging insurance

                       

                 Making out documents

                       

           Presenting documents and obtaining payment 

                       

Settlement of claim when possible

 

 

3.2 Preparation for Exportation

After the cargoes have been prepared. The seller party should get the export license from the relevant organization and by the way. The exporter should advise the importer that the goods have been prepared. Just waiting for loading and shipping

3.2.1 Market Research 

The seller’s company carried on the investigation to Japan's market conditions and the guest registered permanent address, the purchase demand. Because Japanese gentlemen are very tall and strong, the company's 44 white purified cotton shirt can demonstrate their tall and strong stature, just the customer is said, the white is a symbol of chaste, in summer day, and the skirt looks more brightly. So the quantity of the shirt demand is big, regardless of spring or winter. The gentlemen who put on the western-style clothes all need to match the shirt.

The company according to the social group market investigation during 30~45 year-old.  Then discovering the commodity which this company produced has the competitive ability and advantages, also can fill the market vacancy and satisfy the purchase need of the customer 

Below is this company's concrete investigation arrangement:

International Market Investigation and Study Content

Economic environment Investigation

(1)Japan’s economic structure is firm, as far as the people known that Japan is a country of few people, but on the international economic level, the average of the income is three times than china, comparative with others, the consumer level is high, If the products go into Japan market, they must be sell well    

(2)Because of Japan is a technology-oriented country, in the textile field, they are not put so much times on this, once the products been line with the quality standard, the limitation is small!    

 

 

 

 

 

3.2.2. Target Market, Commodity and Pricing

This company wants to get the goal market by the corporation with Japanese Osaka's Johnson’s S.A. after they understand the information, such as Japan’s consumer habit and  the product purchase aspect, then this company decide the market strategy

This commodity uses 100% cotton and kapok lining manufacture, the product (the long sleeve white shirt) makes fine and feels softly, the washes shrinkage is 1%, if put on it, the customer can feel comfortably!

Reasonable-price quality merchandise, because the seller establishes the service cooperation relations with the Johnson’s S.A Corporation at the first time, this company quotes the lowest price, hoping this cooperation is happy, and can establish the long-term partner relations with each other.

 

 

 

 

 

 

Appendix 1.

 

 

上海南极人纺织品有限公司

SHANGHAI NGGGN TEXTILES DEVELOPMENT CO.,LTD

ADD: ROAD 3978 BLUE EVEN SHANGHAI

TEL:  86 21-69758118                             P.O.  7954124

     FAX86 21-59758791                             Email: www.nanjiren.com.cn                 

To:     Johnson’s S.A                             Tel:06-5648971

 

Atten: XiaoQuanChunYiLang                         Date: 8 OCT,2007         

     ReEstablishing the relationship between the importer and exporter

Dear sirs

We come to know through the Commercial Counselor’s Office of the Chinese Embassy in the morocco the name and address of your firm, we also learn from them that you are in the market for textile.

Our company already had two large-scale branch and development. The production base more than 1,400staffs,more 15 million consumers, more than20,000 sell the terminal to proliferate national 30provinces,the city, the autonomous reign ,reaches as high as 88.9% in domestic brand knowing rate. And successfully steps in the underwear, the feather clothing. The skirt. The wool sweater/trousers, the leisure install and the clothing domain.

 

 

Our company specializes in exporting textile products to various foreign counties; we wish to enter business relations with you by the commencement of some practical transactions

To give you a general idea of the various kinds of textile products now available for export, we are enclosing here our latest brochure and a price list for your reference. We shall be pleased to give you our lowest quotation upon receipt of your detailed requirement

 

Yours Faithfully,

 

 

            

LongHai Ying

(sale manager)

 

 

 

 

 

Appendix 2

  When export our products, there are so many fee about it, the followed are the various fee, they are the basis of the price.

 

Purchase cost: RMB43.5/piece        Quantity: 10000     VAT: 17%

Drawback rate:14%                 Packing chargesRMB1/piece

Inland Freight charges: RMB 1200     Inspection charges: RMB 250

Quotation Freight chargesRMB100   Port charges: RMB 500

Other Freight chargesRMB1000      interest rate: 8%/year, 60days

Banking charges: advising charges RMB 200 and negotiation interest 0.5 %( on the basis of the unit price invoice value)

Profit:10% on the basis of CIF           Exchange rate: RMB=8.251

Insurance Rate0.85%                 Packing RateUSD100/P

Calculate the CIFC3

1        Actual cost=Purchase cost –drawback=RMB 43.5-43.5÷(1+17%)×14%=RMB38.29/P                                                  

2   Domestic chargesRMB=1×1000+1000+250+100+500+1000+43500×8%/12×2

                         =1221.6

3        Average for per piece=RMB1221.67÷1000=RMB1.22/P

4        Banking charges= Quotation Freight charges×0.5%

5        Commission= Quotation Freight charges×3%

6        Export Freight charges=100÷1000×8.25

7        Insurance Freight charges= Quotation Freight chargesRMB100×110%×0.85%

CIFC3= Actual cost+ Domestic charges+ Export Freight charges+ Commission+ Banking charges Profit

     =38.29+1.22+100÷1000×8.25+ CIFC3 ×3%+ CIFC3×0.5%+ CIFC3×110%×0.85%+ CIFC3×10%

       =40.97+ CIFC3 ×0.14435

CIFC3=40.97/ (1-0.14435)

          =RMB47.88173

USD=47.88173/8.25=RMB5.63/P

 

 

 

 

 

 

 

 

 

3.2.3. Customers’ Profiles

Johnson’s S.A is a firm in Osaka Japan. And it is a very famous comprehensive trading company. The company has managed the spinning and weaving clothing food chemical industrythe electrical appliances and building material for many years, and it has more domestic sale channels, In recent years, From the cooperation relations with other companies’ stated that the company has the very good trade prospects for development, Japan is a technology-oriented country, they also pay much attention to the garment.

According to the organizations who build relationship with Johnson’s S.A said that the reputation of it is good, once the goods got, this firm would pay the money and do other settlements quickly. The company has abundant funds, Their major customers distribute in AmericaCanada and other developed countries.

3.2.4. Business Negotiations

Because of the two sides-the seller and the buyer is far away from each other, the company (the seller’s) gives a telephone negotiation to the buyer at first. But they are just having a general idea about each other, the detailed information isn’t clear, in order to build the relationships with each other at an early date. Two days later, the invitation customer comes to china discuss the transaction. The customer required that the good name is Gentleman shirt and the specification is TJ-9818.The quality should be accordance with the requirement-that is 100%cotton, the company agree the below words. The payment must be paid by L/C by sight. In order to express deep faith for this cooperation, the seller asked the buyer prepaid the 10% value of letter of credit as the deposit.

Speak of the unit price. The buyer quotes USDCIF 5.00 per shirt. For this, the two parties have a disagreement. The company said, the can grantee the quality of the company’s goods and the price is so low, because they build the relationship at the first time, the quotation is the lowest. The purpose of this business is letting the Japanese know this kind of products. This quotation just is a promoting price, so they can not change the primary price-USDCIF 5.63. Per shirt.

At last, the negotiation results are:

The buyer purchase the goods 100%cotton white long sleeve gentlemen shirt 1000pcs and pays 10%value of the letter of credit as the deposit. The unit price is USDCIF 5.63 per shirt. The left payment will pay to the seller. Once the commodities received by the buyer, on the claims and compensation. If the goods have problems in qualityquantitypackagedamage. The buyer has the right to sue for claim and the seller should give the right compensation, the currency uses USD, The very important point is that the delivery term is CIF and include the 3% commission. If some contents of the contract uncovered. The save methods are on the basis of International Trade Practice.

 

 

 

 

Appendix 3.

上海南极人纺织品有限公司

SHANGHAI NGGGN TEXTILES DEVELOPMENT CO.,LTD

ADD: ROAD 3978 BLUE EVEN SHANGHAI

TEL:  86 21-69758118                       P.O.  7954124

FAX86 21-59758791                      Email: www.nanjiren.com.cn                     

To:     Johnson’s S.A                      Tel:06-5648971

 

Atten: XiaoQuanChunYiLang                 Date:10,OCT,2007

                         Re:  Quotation

Dear Sirs,

Many thanks for the enquiry of 8th October 2007we have pleasure in quoting as follows

White long sleeve cotton Men’s shirts as per sample. Able No.103 in assorted sizes between 44 individually packed in plastic bags and boxed in 100’s no less than 50 of each size, packed in export crates of 1,000 shirts, the price is USD5.63 per shirt.

Payment by irrevocable Letter of Credit opened in our favor with The Hill Corporate Bank Ltd.

Quantity: 1000 shirts

Delivery: with in 3 months of notification of receipt of Letter of Credit

Validity: This quotation is firm for orders dispatched before 13th Oct 2007

We hope that this meets with your approval, please let us know if you require any further information or sample

 

Yours Faithfully

 

 

            

LongHai Ying

(sale manager)

 

 

 

 

 

 

 

 

 

3.3 Conclusion of Export Contract

    This contract is signed by the exporter (Shanghai Ngggn Textile Development Co.,Ltd) and the importer (Johnson’s S.A) for the deal of 1000pcs gentlemen shirts, in the contract. There are many responsibilities and rights for both the seller and the buyer.

The cooperation with Johnson' s S.A, from this company’s profit situation said ,the Shanghai Ngggn textile Co.,Ltd reduced a part of the budget profit volume, this is as a result of this company's neglect ,when sending the cargoes to another cargoes shipping ,the goods are exchanged, such careless directly affected to the company profit, this matter must be strictly and carefully , but said on the buyer customer side, after this company discovered the mistake, the seller prepared positively goods which has recalled the loss that the buyer possibly existed and maintained between the cooperation friendship relations!

 

This contract also regulate that if the buyer is not pay money, and how to deal with this situation, production enterprise, the seller should note the inspection and the manufactory whether has the productivity, whether guaranteed the qualitythe quantitydelivered goods on time and whether the product does have the market competition strength

 

The place of this company need to improved is: The staff’s product knowledge of the company such as the quality specification, the raw material constitution, the production cycle and the packing material, the packing method, the product price, the raw material price, the currency standard in the near future and the foreign currency exchange price as well as change tendency

  

   In brief, the contract signing with fulfills is smooth, just few small mistake.

 

 

 

 

 

 

 

 

 

 

 

Appendix 4.

日期 DATE: 20 OCT,2007

    

SALES CONTRACT

ORIGINAL                                        合同号  NO. C-S-01-07-OS/SH                                                           

                                          地点    AddressSHANGHAI  

卖方:                                            买方:

The seller                                        The buyerJohnson’s s.a

Shanghai Ngggn Textile Development Co., Ltd

AddressRoad 3978 Blue Even Shanghai  AddressNumber1034 OsakaJapan

确认售予你方下列货物,其条款如下;

We hereby confirm having sold to you the flowing goods on terms and conditions as stated below